Video filmed at the Maratona dles Dolomites-Enel. A new form of communication to place the accent on the theme of donation and transplantation via the voices of transplant receiver cyclists and members of the public taking part in the Marathon as part of the scientific protocol “Transplant…and now sport”

CLIENT: National Transplants Centre and FITOT Non Profit Foundation for the Advancement of Organ and Tissue Transplantation

YEAR: 2013

PROJECT: campaign for raising awareness about donation and transplants and information about the research protocol “Transplant…and now sport”

ICDLAB: definition of project, creative concept, copywriting, creative direction, organisation of event, press office

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