A national campaign of fund raising and awareness raising with text-to-give to support 3 scientific research projects into organ transplants by CORIT, Consortium for Research into Organ, Tissue and Cell Transplantation and Regenerative Medicine
CLIENT: FITOT, Nonprofit Foundation for the Advancement of Organ and Tissue Transplantation
PROJECT: cross-media social campaign for fund and awareness raising structured on communication media and the area via the presence of information stands in the malls and hospitals of Veneto
ICDLAB: definition of project, concept, copywriting, creative direction, organisation, planning of communication media, press office
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